James Tyler Variax is the first truly advanced guitar of the 21st century, and its story is as deep and colorful as a flame-top finish.

Over the coming months you’ll be privy to production information that most guitar companies would rather keep secret. But we’re not like most guitar companies, and this is no ordinary guitar.

What makes a JTV a JTV? Simple: an innovative design and boutique playing experience courtesy of master luthier James Tyler, and the world’s most advanced guitar modeling technology from the people who invented it, Line 6.

What went into making a JTV? Not so simple: tons of component choices, aesthetic choices, engineering hours, advances in modeling technology, design revisions, late nights, deadlines, arguments, battles with LA traffic, and much, much more.

If you are attending Musikmesse 2010 in Frankfurt, Germany, you may be able to see or even play some of the guitars we are previewing from our pilot run. Team JTV is gearing up to tell its story in obsessive detail.