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InVettagating: Mark McCrite - October 2004 page 3
Hi, I did an interview with Mark McCrite, a professional Singer / Songwiter and working for Line 6 as the Product Line Manager for POD & Guitarport. I'll be touching the highlights of his professional career. What does he do for a living, how 's a day at work and who's he working with. During the InVettagation I also had a chance to meet some other great people like Erik Norlander, Lana Lane and Peter Verschuren. They also contributed to getting the whole picture. This is quite a read, but an interesting one and covering multiple pages. First of all I'd like to thank Mark McCrite for the time taken and his friends for filling in some background. Thank you Mark & Family, Lana, Erik, and Peter for giving me full access. You'll find appropriate links that'll add to the content when you want to know more about something particular. Erik, how did you get Mark hooked up with Line 6 Erik Norlander: I knew Marcus Ryle and Michel Diodic - the founders of Line 6 and also knew that Marcus Ryle was looking for some new and talented people. Mark was working for another company called Alesis and thought Line 6 would be a better match for his interests. I got in contact with Marcus and said I know a very talented guitar player that I think would be a tremendous asset to Line 6. It turned out to be a really good fit. That's how it all started I guess. You we're also involved in the Guitarport content, correct?Erik Norlander: Yes Vinny you're
correct - you certainly did you homework! Mark and Marcus knew I
was recording stuff with Rocket Scientists, Lana Lane, my solo albums
and with other artists. They asked me to be the executive producer
for GuitarPort Online musical content. I brought in some great musicians
like Tony Franklin, Kelly Keeling, who's touring with us now and
did various vocals on GuitarPort tracks, Scott Kail, Neil Citron,
and of course Lana Lane. I guess we did some 200 recordings, groove
tracks, drumloops etc.
* for complete tracks, tab and info you need a subscription to Guitarport. What's the connection between you and MarkErik Norlander: Well, that's
a good question. We've been really good friends all the time and
have the same interests in many different areas. In music of course,
we both like progressive rock - like King Crimson, Pink Floyd, Yes.
We also have a good appreciation for good melody and strong songwriting.
Like the Beatles, Moody Blues, Dan Fogelberg, Crosby, Stills and
Nash.
Thanks Erik & Lana! Let's go back to the USA. Mark, what's the vibe like at Line 6? Mark: Line 6 has grown really fast in a short period of time. I've been on the team since 2000 and I really enjoy working there. It's a great blend of musicians that work on musicians' products. The whole vibe over at Line 6 is great. It's basically a bunch of interesting people with respect for each other doing lots of work at a high pace. You're always going to get a lot more done in the same time period if you're in a great environment. Getting back to your profession at Line 6, how does a days work look like?Mark: Every day is different. Generally speaking, I spend about half of my day dealing with development issues for current project(s) - creating and clarifying product specifications on an ongoing basis, offering guidance as development questions arise to both Engineering and Marketing, approving things as they get done, working with the product test/QA group, and having discussions about communication strategy with Sales and Marketing. About a quarter of my time is on the really fun stuff - talking about our overall strategy and new product ideas. The rest of the time is doing routine reports, meetings, etc.
So where will you be in life in, say, 5 years? Mark: Professionally, I want to feel like I've made a significant contribution to helping musicians focus on creativity and not spend energy dealing with gear. I want to be able to look in my studio at products I've worked on and feel gear lust for those products. Given how affordable a POD or GuitarPort is and how easy they are to use, there's just no excuse anymore to have a bad guitar sound on a demo and I think that's a service to everyone! I'm proud of that... I feel like we've made strides in this already, but I think there's still a lot to do. Personally, I just want to keep making good music, whether as a writer
or artist. I would like for people to hear my music as well, but that's
of secondary importance. I think my most important goal is to support
my children in their musical endeavors. I'm immensely proud of my 6
year old daughter's early progress with the piano - she's already got
a great ear! My son is only 2 but he is definitely rhythmically inclined. Mark: We have two new updates that are almost ready to roll which we haven't said much about yet:
Whell Mark, thanks for your kindness, time and effort on bringing this first InVettagation to be an excellent one. Surely hope your personal and professional goals will be achieved. Vinny |
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