InVettagating: Line 6 - Marcus Ryle - Jan. 2006 page 4

Marcus Ryle
Co-Founder and Senior Vice-President, Product Development

Thanks go out to all the Marcus Ryle and Line 6, they have been very kind and helpfull.

So, this became our code to know that we had to shut up the guitars until the visitor was gone. It started out as just a silly code, and was never thought up of as a name for the company because it wasn’t even a company yet. It was just an idea and research at that time. Of course, over the next 18 months of research and development, we finally developed a product and it was time to come up with a company name.

During that time we tried had several brainstorming meetings to come up with a company name, just like you do when you start a band. But we really couldn’t find a name that we liked, and finally someone suggested why not just use line 6? That’s how it all started, and that’s what stuck!

Marcus during your info on your background it got me thinking on what your drive is to do it? Of course (almost) every company has a financial department that works towards making a small profit…

You know, money in a company like ours is the fuel, and is necessary to be able to fund ongoing research, but it’s not the primary purpose that drives a company like Line 6. I guess most people in the music industry would say that if their primary interest was making money, then there our other industries where you might have a lot easier time.

In our case, Line 6 is really driven by passion. We have so many great musicians inside the company, so many really interested in making a difference in how the new tools can change the lives of other musicians and help the creative process. We view ourselves as artists, much like the musicians who use our equipment. Our interest lies in the equipment and, just as a musician, it can have a critical success as well as a commercial success. You might make some money, but at least as important is the validation of your work.

We are very pleased when a product, such as POD or other things we’ve done, are very successful. That really shows the validation of the work we’ve put into that, that art. The success of a product like POD enables us to fund the research into modeling guitars, for instance. That was another project that started as an unknown, because again it starts with research into whether it can be done or not. The main thing that drives the research and the company is passion for music and the products that help create it.

Vinny's Stuff*

*Line 6®, Line 6 Inc., AX2, AxSys, BackTrack, BackTrack+Mic, Bass Floor POD®, Bass POD®, Bass POD® xt, Bass POD® xt Pro, Bass POD® xt Live, Constrictor™, Crunchtone™, Customtone, Duoverb, DL4™, DM4™, Echo Park™, Eight Ball, Filter Pro™, Flextone™, Floorboard, Floor POD®, Floor POD® Plus, FBV Express™, GearBox™, GearBox™ Plug-In, Guitarport™, GuitarPort® RiffTracker™, GuitarPort® xt, FM4™, HD147®, Jamware, JM4 Looper, LowDown, Liqua Flange™, M13, MM4™, MOD Pro, POD®, Pocket POD®, Pocket POD® Express, POD® FARM, POD® Studio, POD® xt, POD®xt Pro, POD® xt Live, POD® X3, POD® X3 Pro, POD® X3 Live, Rifftracker™, Roto Machine™, Space Chorus™, Spider™, Spider-Jam™, Spider-Valve™, ToneCore™, TonePort™, TubeTone, Ubermetal™, GX, UX1, UX2, UX8, Verbzilla™, Vetta™, Variax®, Variax® Acoustic, Variax® Workbench™ and Line 6 logos are trademarks of Line 6,

Inc. RiffWorks, InstantDrummer™, Riffcaster, Rifflink and Sonoma Wire Works™ are trademarks of Sonoma Wire Works™.

Atomic, Atomic Amps, LLC, Atomic Reactor 112, Atomic Reactor 112-50 and Atomic Reactor 212 are trademarks of Atomic Amps.

Bose® and Bose® Personalized Amplification System™ are registered trademarks of Bose. T1 Tonematch, L1, All rights reserved.

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