InVettagating: Line 6 - Marcus Ryle - Jan. 2006 page 7

Marcus Ryle
Co-Founder and Senior Vice-President, Product Development

Thanks go out to all the Marcus Ryle and Line 6, they have been very kind and helpfull.

It’s a very satisfying outcome when our products get this acceptance, but at the start there’s no way to know. Sometimes I see a parallel in the movie industry.
I don’t know if I’m elaborating too much, but I know that you do a fine job on editing Vinny, so I’ll read if it survived. (Yes it did).

Many people are making movies in Hollywood, and they can tell you they know everything about the movie business. But asked them to predict accurately what’s going to be a big hit and what pictures aren’t… That’s very difficult.

So you’ve got this creative process that goes on, they do testing with test audiences, all kinds of things. I think that in the end the ones that are successful are the ones that are created by people who followed their instincts and stayed true to their passion. Doing the thing that they think is the best thing to do and just see if that connects to their audience. In our case, the audience is musicians.

You worked together with Bose for the cylindrical radiator system. How did that cooperation get started and what part were you involved in?

We weren’t involved in the design of the actual system. In the research group at Bose they had been working for 10 years on that system. Bose is a very technology and innovation driven company, so we have some common thinking between the 2 companies.

It’s an interesting system that has a number of significant benefits. But to really fulfill their vision, they needed to change how musicians look at their backline products, and if there’s a guitar amp involved, it will get in the way of the benefits the system brings to the musician.

So Bose actually approached us just prior to their product launch. They had looked at ways to get rid of the guitar amp and looked at the various modeling products on the market, and decided we were the best of that world. They showed us their technology and shared their thoughts on it. We got exited because it’s providing even more tools for musicians, which we feel is always a great thing.

Not every tool is going to be right for everybody. So you want to have many different approaches. Some people just want to have a traditional amp and what that represents and how that feels. That’s great, and we and others obviously still make a lot of guitar amps. Other people just might not be satisfied with that approach, and might try something different.  The Bose system is an excellent alternative, and sounds great with a PODxt in front of it.

We worked with Bose and developed an adaptation of our modeling, specifically how the cabinet simulation works, that’s tailored for the Bose system.  This insures  the best guitar-amp experience when connected through the PODxt in “Bose mode”. This solution worked out very well. Our partnership now is more at a marketing level because we have nicely compatible products.

Bose has also been very enthusiastic about Variax. The Variax Acoustic in particular, because the Bose system is a great reproduction system for acoustic guitars. They were suffering from the same frustrations that led us to develop the Variax Acoustic: Piezos sounding bad, feedback problems, and all the other issues we tried to solve with the Variax Acoustic.
So they were thrilled when we showed them a prototype of the Variax Acoustic. Now it’s been a part of their promotion for us as well, because you can turn it up extremely loud without feedback, and their system really works great with it.

Vinny's Stuff*

*Line 6®, Line 6 Inc., AX2, AxSys, BackTrack, BackTrack+Mic, Bass Floor POD®, Bass POD®, Bass POD® xt, Bass POD® xt Pro, Bass POD® xt Live, Constrictor™, Crunchtone™, Customtone, Duoverb, DL4™, DM4™, Echo Park™, Eight Ball, Filter Pro™, Flextone™, Floorboard, Floor POD®, Floor POD® Plus, FBV Express™, GearBox™, GearBox™ Plug-In, Guitarport™, GuitarPort® RiffTracker™, GuitarPort® xt, FM4™, HD147®, Jamware, JM4 Looper, LowDown, Liqua Flange™, M13, MM4™, MOD Pro, POD®, Pocket POD®, Pocket POD® Express, POD® FARM, POD® Studio, POD® xt, POD®xt Pro, POD® xt Live, POD® X3, POD® X3 Pro, POD® X3 Live, Rifftracker™, Roto Machine™, Space Chorus™, Spider™, Spider-Jam™, Spider-Valve™, ToneCore™, TonePort™, TubeTone, Ubermetal™, GX, UX1, UX2, UX8, Verbzilla™, Vetta™, Variax®, Variax® Acoustic, Variax® Workbench™ and Line 6 logos are trademarks of Line 6,

Inc. RiffWorks, InstantDrummer™, Riffcaster, Rifflink and Sonoma Wire Works™ are trademarks of Sonoma Wire Works™.

Atomic, Atomic Amps, LLC, Atomic Reactor 112, Atomic Reactor 112-50 and Atomic Reactor 212 are trademarks of Atomic Amps.

Bose® and Bose® Personalized Amplification System™ are registered trademarks of Bose. T1 Tonematch, L1, All rights reserved.

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